What are the right paid media skills to have in todays job market?
Hiring the right paid media people is crucial for any business that wants to succeed in the digital age. With the vast array of platforms, strategies, and data involved, finding the perfect fit can be challenging. Here are some key points to consider when hiring paid media talent:
Understanding your needs:
Campaign goals: Clearly define your marketing objectives and the specific role paid media plays in achieving them (e.g., brand awareness, lead generation, sales).
Target audience: Who are you trying to reach? Understanding their demographics, interests, and online behavior will guide your platform selection and targeting strategies.
Budget: Be realistic about your budget and the level of experience you can afford. Entry-level specialists may require more training, while senior positions demand proven expertise.
Identifying the right skills and experience:
Technical skills: Familiarity with major platforms like Google Ads, Facebook Ads, and LinkedIn Ads is essential. Look for experience with analytics tools and data visualization.
Strategic thinking: The ability to develop data-driven campaign strategies, set goals, and analyze results is crucial. Strong problem-solving and critical thinking skills are key.
Creativity: Paid media isn't just about numbers. Look for candidates who understand the importance of crafting compelling ad copy and visuals.
Communication and collaboration: The ability to work effectively with internal teams (e.g., marketing, sales) and external partners (e.g., agencies) is vital.
Beyond the resume:
Portfolio review: Ask for examples of past campaigns, highlighting successes and challenges. Focus on campaigns relevant to your industry and target audience.
Case studies: Look for candidates who can demonstrate the impact of their work with data and metrics.
Cultural fit: Assess how the candidate aligns with your company culture and values. Look for enthusiasm, teamwork, and a willingness to learn and adapt.
Additional resources:
Job boards: Specialized job boards like MarketingJobs.com, Social Media Today, and Adweek Jobs often cater to paid media roles.
Professional networks: LinkedIn and industry-specific groups can help you connect with potential candidates.
Agencies: Partnering with a reputable agency can provide access to experienced talent and specialized expertise.
Remember:
Invest in the hiring process: Taking the time to thoroughly assess candidates will help you avoid costly mistakes and ensure you find the right talent for your team.
Consider diversity and inclusion: Building a diverse team with different backgrounds and perspectives can lead to more creative and effective paid media campaigns.
By following these tips and tailoring them to your specific needs, you can increase your chances of hiring paid media people who will drive success for your business.
